The lore

What does M.E.W.K mean?

We're glad you asked. Officially:

M Move

E Enterprise

W Worldwide

K Kuke*

*Kuke? Yes, Kuke. Keep scrolling.

And KUKE stands for...

K Kinetic

U Underground

K Killer

E Entertainment

So, in full: Move Enterprise Worldwide Kinetic Underground Killer Entertainment.

Does it make sense? No. Does it go hard? Extremely.